e=mc2 events | ACAD – 2010 – President’s SMART Night
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ACAD – 2010 – President’s SMART Night

Client: ACAD – Alberta College of Art + Design

Dates: 2010

Location: Calgary, AB

Purpose: Friend Raiser and acknowledgment of support! Being SMART

ACAD is home to artists, entrepreneurs, designers, and makers. It’s for people with big ideas, ingenuity, and unique perspectives. The President’s ACAD Smart Night was a unique black-tie event in Calgary and was launched in 2007 as a vehicle to challenge ideas and stimulate dialogue within the community such as key donors, friends of ACAD and past President Lance Carlson.

“We are at an exciting point here in our community, and the question of how we create change, and which ideas will become “sticky” and succeed is an important and timely one.” said Lance Carlson, then President + CEO. “Smart Night is all about sparking conversation and debate on the future of Calgary and Alberta. 

Smart Night was a one-of-a-kind Calgary event, a unique reminder that ‘smart’ is an essential ingredient that makes Alberta so special.

Smart Night reminded us that in a world where too much gets ‘dumbed-down’, it’s okay to be smart. Embrace it along with all those smart people who enrich our lives.  Smart Night was a catalyst for dialogue, conversation, and debate.    

The evening consisted of 400 guests in attendance and featured a reception, VIP Reception, three-course artfully designed dining experience, the President’s address and the featured speaker. Speakers over the years included Dan Pink, Malcolm Gladwell+ Chip Heath in 2010.

Each year the event was designed around a unique piece of glass work created by students and curated by Lance Carlson. We would design the simple backdrop, the menu, the floral enhancements and other components around the selected pieces for the year.  Menus were designed with “smart” food in mind. Each year, as a show of appreciation, the host from each table (seated at the “Smart” seat) would be hand delivered a unique set of the glass work to add to their collection.