THE GATHERING

Main Services: Event Design & Management | Conference Design & Management | Live Event Production | Destination Production

Always Included: Experience Design | Project Management | Program Strategy | Creative Strategy | Health & Safety

Key Elements: Entertainment Management | Sponsorship Activation | Food & Beverage Management

As strategists and advisors we joined the team at Cult for the inaugural Gathering in 2014. We helped build it over the next 4 years, partnering as a sponsor, keeping the energy real and the content seamless. We partnered with our clients on the production of the many facets of The Gathering in beautiful Banff. This included the production of the summit and speaker series, the social events, sponsor and brand activations and the Pinnacle Awards Gala, all in two days, in the snow, uphill… both ways.

The Experience

Over 750 marketing professionals converge on the historic town of Banff in Canada’s Banff National Park each February for The Gathering. The Gathering is the annual coming together of the world’s most coveted brands to share secrets and learn from the courageous leaders and trailblazers of cult brands.

The two-day summit includes a take over of the infamous Banff Springs Hotel and features dynamic speakers from around the globe, a description here can not adequately sum up it’s many moving parts.

In 2016, one of our favourite years, the agenda included speakers from Airbnb, Vice, Converse, Lululemon, Carhart, The Movember Foundation…just to name a few. Parties, meals, screenings and activations were all scheduled seamlessly and featured on the summit mobile app.
Whizbang Moment

As proud Canadians we love nothing more than showing off our beautiful country and the majesty of the Rocky Mountains. Banff and The Banff Springs Hotel provided the Whizbang for this one, visitors were gob-smacked, awe inspired and speechless.