e=mc2 events | CULT – The Gathering 2016
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About This Project

CULT – The Gathering 2016


Castle in the Mountains




Cult Brand Winner - AIRBNB

We partnered with our clients on the production of the many facets of the third annual Gathering in Banff. This included the production of the summit and speaker series, the social events, sponsor and brand activations and the Pinnacle Awards Gala, all in two days, in the snow, up hill…both ways.

Over 750 marketing professionals converge on the historic town of Banff in Canada’s Banff National Park each February for The Gathering. The Gathering is the annual coming together of the world’s most coveted brands to share secrets and learn from the courageous leaders and trailblazers of cult brands.


The two-day summit includes a take over of the infamous Banff Springs Hotel and features dynamic speakers from around the globe, a description here can not adequately sum up it’s many moving parts.


The agenda included speakers from Airbnb, Vice, Converse, Lululemon, Carhart, The Movember Foundation…just to name a few. Parties, meals, screenings and activations were all scheduled seamlessly and featured on the summit mobile app. If you haven’t gone to The Gathering, you should go.

As proud Canadians we love nothing more than showing off our beautiful country and the majesty of the Rocky Mountains. Banff and The Banff Springs Hotel provided the Whizbang for this one, visitors were gob-smacked, awe inspired and speechless.


Banff, Alberta