e=mc2 events | CUPS – Moonlight Lounge
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About This Project

Calgary Urban Project Society – Moonlight Lounge


Book Read to the kids


Jann Arden fans WOWED


Tears Shed

e=mc² events partnered with The Calgary Urban Project Society  in 2005 to create, design and produce their annual premier fundraiser. We created an event template that was unique at the time for the desired audience, an annual concert series with artists that believed in their organization. We implemented innovative fundraising ideas that elevated the revenues year after year. 

Calgary Urban Projects Society’s glamorous annual fundraiser!

This featured  Moonlight Lounge for CUPS was held at the Hyatt Regency in downtown Calgary. It was an intimate event in which guests enjoyed an evening of music, food, cocktails, and presentations; all for an incredible cause.  The experience began with the featured artist visiting the children of CUPS, encouraged to bring their favourite childhood book to read.  The evening featured a cocktail hour with unique fundraising opportunities as guests and sponsors mingled together.  Guests were then ushered into a multi tiered (physically and financially tiered) supper-club setting where poignant messaging was delivered and award winning recording artist Jann Arden closed out the evening. 


The event culminated with a live choreographed performance by Jann Arden as a feature video, filmed and edited that same day on location, was emotionally presented to guests.   Needless to say as eyes teared up, wallets opened.


Calgary, Alberta

Non Profit