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Virtually Located. Globally Operated.

AWARD WINNING

BEST EVENT WITH A LEGACY, 2015 - INTERNATIONAL LIVE EVENT ASSOCIATION ESPRIT AWARDS

LIMITLESS

THE SPECIAL OLYMPICS CANADA (SOC) GALA

Event Design & Management | Show & Technical Production | Creative Strategy & Experience Design


Key Elements: Event Brand Development | Entertainment Management | Sponsorship Activation | Food & Beverage Management | Fundraising Management


After 35 years of a successful relationship with their guests, athletes and donors, the Special Olympics Canada team engaged us to bring change to their annual fundraiser. In 2014 we strategized and created a new brand, a new format, and a refreshed experience through event design, program development, script writing, technical script writing.


LIMITLESS is more than a gala. LIMITLESS is a word that empowers people to realize that anything is possible, no matter what obstacles or challenges they are faced with.



Since 2014 we have continued annually creating an impactful evening through our event design and program production work, as well as assisted sponsorship through sourcing, procuring and managing sponsors, and creating impactful activations.

  • The Experience

    Held annually at the Fairmont Royal York in Toronto, guests are guided through several spaces and experiences throughout the night. The LIMITLESS brand is always brought to life through poignant signage, stunning decor and curated sponsor moments. 


    The evening begins with a cocktail and canapé reception. Guests can take a photo at the step and repeat [and on occasion with some famous trophies] and mingle with Special Olympic athletes as well as some of Canada’s top professional and amateur athletes. The silent auction and a raffle are open at this time where guests can bid on tablets and purchase raffle tickets as they pursue the selection of auction items. Sponsor opportunities have included a Coca-Cola “The Perfect Pour” station, vehicle tours, and interviews by two of TSN’s top sports broadcasters and SOC ambassadors Jennifer Hedger and Rob Black.


    From the reception space guests make their way to the main dining hall for dinner and the main program. Pre-Covid the foyer was lined with professional and amature athletes and Olympians who cheered and high-fived guests as they made their way creating palpable energy and excitement. Post-Covid, the energy is still electric, just done with more personal space!


    During an exceptional three course meal, guest are treated to a bevy of entertainment, speakers, and SOC ambassadors who over the years have included singers, drummers, choirs, brass bands, break dancers, sportscasters, TV personalities, Olympians and Special Olympics Athletes in addition to Professional Athletes [to name just a few!]. Post dinner service, the guests participate in the live auction and  “Draft an Athlete” portions of the program. “Draft an Athlete” supports hundreds of Special Olympics Team Canada athletes each year competing in the upcoming Special Olympic Games. This perfectly woven program story is told with emotion, heart, enthusiasm and is always met with a standing ovation, or two. 


    Fed and emotionally fulfilled, it’s time to dance and network the night away at the official after party in the now flipped reception space. Through the years, entertainment acts have included dueling piano acts, local celebrity DJ’s and popular dance bands that keep the dance floor packed, while guest play in branded photo booths executed in every style including with classic hashtag cutouts and 360 motion capture experiences over the years. 

  • Whizbang Moments

    We have fostered a strong relationship and reputation of excellence with SOC. Each year we have delivered programming that raises more funds than the last!


    In 2021 we kept the LIMITLESS spirit alive with LIMITLESS at Home! All of the same show and auction production from the comfort and safety of guest’s homes [including the guest interaction through video and chats]. The highlight was the custom branded and curated box that each guest was delivered prior to the event day containing a stunning printed program and all of the snacks and beverages required to indulge in during the show.  

Get Started On Your Event
800

AUCTION ITEMS

& COUNTING

6000

GUESTS

& COUNTING

0

LIMITS.

ALWAYS.

Brandur Olafsson

Vice President, Finance & Business Operations

Special Olympics Canada

"The team at e=mc² has been working with us at Special Olympics Canada for years on our main fundraising event. They've helped us consistently grow revenue and contain expenses to make the net return on the event exceptional. Equally importantly, they've helped make our event unique and thoroughly enjoyable for the attendees, while also connecting them to our cause in a profound heartfelt way. They know how to create that special experience that we want our guests to have. They do all this while also conducting themselves in a friendly and professional manner with our team of staff and volunteers, often helping us improve the behind the scenes processes and procedures to make the event run smoothly and efficiently. I can't recommend the e=mc² team highly enough. They are by far the best event management I've encountered and they are a joy to work with."

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