e=mc2 events logo

Virtually Located. Globally Operated.

AWARD WINNING

BEST EVENT PRODUCED IN MULTIPLE LOCATIONS, 2016 - SPECIAL EVENT MAGAZINE GALA

WESTJET IGNITE20

Main Services: Event Design & Management | Live Event Production


Always Included: Experience Design | Project Management | Program Strategy | Creative Strategy | Health & Safety


Key Elements: Event Brand Development | Content Creation | Entertainment Management | Food & Beverage Management

To celebrate the 20th Anniversary of WestJet the team created a series of live experiences, over multiple waves, to highlight how the choices of each WestJetter makes an impact. These events featured interactive installations, collaborative workshops alongside engaging and poignant performances focused on individual choice, outlook and impact.

  • The Experience

    Our team joined WestJet Leadership meetings, researched and strategized to create a branded experience that was customized to their unique cultural, geographic and economic needs in 2016. All of this, creative, budgeting, pre-production and site selections were completed between our first call with them 60 days before the first event. 


    Each city and venue held customized experiences with new and different details to ensure small touches. This encouraged more WestJetters to attend future events, and kept things fresh, yet provided the same message and ignition to all. The main event was a 90-minute collaborative program, theatre style, which included vibrant music and interaction.

  • Whizbang Moment

    Being able to replicate the same day and experience for all the WestJetters eight times, at five locations and in three different cities across Canada!

Get Started On Your Event
7500

WESTJETTERS

3

CITIES

5

LOCATIONS

Robin Farr 

& Pam August

WestJet

"Now that the last IGNITE20 rush has settled, Pam and I wanted to take a moment to offer our sincere thanks and huge gratitude for the e=mc² team's help in bringing this fantastic event to life. We've been talking about how at this time last year we were trying to imagine what this might look like and how we would pull it off. We were up for the challenge, but as soon as we got you involved it started to really take shape and we realized we were in the hands of pros. 


Over the last year, we have been able to focus on what we wanted IGNITE20 to be for WestJetters and how it would help our organization move forward while incorporating your creativity and knowing you had the logistics taken care of. We can't tell you how much we appreciated everything you have done, and, more than that, how much we enjoyed working with you."

Share by: