The Power and Humanity of a Digital Event
Hi, I'm Janel, Experience Producer at "e". I'm sharing with you my most memorable moments at the reimagined Junos Opening Night Awards from 2021, let's keep our walls down and continue to connect authentically.
From Sceptic to Convert
Standing in a warehouse in Oakville, Ontario, with 66+ laptops glowing in front of me, I never expected to be a convert to the power and humanity of a digital event. For the 2021 JUNO Opening Night Awards, our team endeavoured to create a live awards show that was not only engaging for audiences across Canada, but a meaningful experience for all the nominated artists. We took on the daunting task of coordinating the live announcement of 37 awards with over 180 artist nominees, virtually.
Infrastructure and Experience
In the lead up to the event, I was awed by the infrastructure needed to accomplish this goal. With 40 concurrent Zoom calls, 66 laptops, 12 virtual stage managers, 12 dedicated technicians and pages and pages of spreadsheets, not to mention the entire broadcast team and equipment I can’t even begin to itemize, we mapped out each nominee's journey down to the second and rehearsed the flow ad nauseam to ensure we did it right. The technology was impressive - but it was the people that surprised and humbled me the most;
Watching our partner teams from across Canada join virtual sessions to support and train each other. Seeing people from different backgrounds stepping in to lead and deferring to experts in other fields, admitting when they didn’t know the answer. Collaboration across live event production, IT integration and television broadcasting. Creating a new vocabulary to describe how we were working together. It was dynamic, challenging and ultimately rewarding.
The Coolest House Party
When the show day finally arrived, I had the privilege of watching it all unfold on the screens in front of me. Viewing the JUNO nominees’ Zoom calls was like being a fly on the wall at the coolest house party. At previous, in-person Galas, nominees would come with a table of their people; partners, bandmates, managers etc., they would spend the evening surrounded by the people they brought with them. Sure, there would be moments of interaction between tables, or collisions at the bar, but for the most part, they would stick to their own. They certainly wouldn’t spend time with their fellow category nominees.
Beautiful Human Interactions
Backstage at the virtual event, things were different. Each award category was a separate Zoom call and nominees were invited to join the show 15 minutes before their award was to be announced. They could watch the program on the call and meet with fellow nominees virtually. Our stage management team would jump into the calls to brief the artists, but ultimately they were left to their own devices. What resulted was an array of beautiful human interactions. The nominees had the chance to connect with their peers - they were each other's fans, and celebrated each other’s mutual success. In one call, where one of the nominees was a seasoned artist, with several JUNO awards to their name, we saw them counsel the less experienced artists on what it feels like to win a JUNO award and how to handle the ensuing attention that would follow.
In another category call, the artists were sharing stories about life on the road, and playing drinking games to pass the time before their award was announced, while others still were taking the time to introduce their families or give tours of their homes from where they were dialling in virtually.
Moments of Connection
My favourite moment happened when I logged into a call to provide some technical support, and happened across an artist performing a smudging ceremony for all the nominees in the category. It was a beautiful moment of connection across the internet that I was privileged to bear witness to. These moments weren’t recorded. There is no record of them ever taking place. In an event that was entirely virtual, we managed to capture the ethereal essence of an in-person gathering. It was a moment in time, fleeting, beautiful and human.
The digital landscape focuses heavily on the platform, the technology, the gamification and the user interface, but we have also found a new way to connect with others. We’ve stripped back the veneer and shown ourselves for the people we are - flawed, sensitive, caring and part of a human experience. As we move back into the physical event space, can we keep our walls down? Can we continue to show up as we are and let people see behind the scenes in our lives?
I think we can, and we need to work to make this happen.
For more inspiration, check out the video below: